If you have been on social media anytime in the past two years, you've seen it - BookTok/Bookstagram. What started as a passionate corner of TikTok/Instagram for readers has exploded into a global movement that's launched indie authors onto bestseller lists, revived backlist titles and, created overnight sensations. But here's the question every indie author is asking: "Does TikTok/Instagram marketing actually work for books and, is it worth my time?" The short answer: Yes. I
